Hugolog / Laview Results
Costs
Branding
- Made By Harvest (included in the scope)
- Hugolog Branding Strategy, Guide, Implementation + Training
- Laview Branding Strategy, Guide, Implementation + Training
Added Values
(Not included in the scope)
Branding
- Made By Harvest (included in the scope)
- Hugolog Branding Strategy, Guide, Implementation + Training
- Laview Branding Strategy, Guide, Implementation + Training
Website Design
- Hugolog + LaView USA Websites Cost = $8,267
- E-comm Guru = $1,120
- Gapstow $5,000 ($4,000 covered by Hugolog) + $1,347 and +$800
Assets
- Animation For Engagement and SEO:
- Video Series Hugo Voice $1,500
Photography
- $1,250
Packaging Design
- Hugolog = $3,800
- LaView = $3,800
Results
Social Media Reach and Engagement:
We agreed to deliver 30% social growth—below are the actual results.
- 36,531 Sessions
- 8,103 from social referral
- 2,049 Actions from social = $10,124.01
- 90% Conversions from Facebook
- 27,176 New Users Hugolog.com
Facebook: 9,893 2,272% Increase
Instagram: 3,210 2,644% Increase
Youtube: 127 12,600% Increase
- From 0 to 1,102 Page Followers
- Videos 883% Increase 3rd quarter
- 66 Ads performed | 2 Audiences Created 130M and 83M Targets Identified
- Audience Build Website Lookalike Visitors 2.3M
- Hugolog Instagram Account
- 76 followers
Youtube
- Hugolog Youtube Channel
- 4,800 Impressions
- 11.0% Click Through Rate
- 1,411 views
Email Marketing Strategy: We agreed to deliver a consistent 10% open rate / 1-2% click through rate on email marketing.
(August 1 Bundle Promotion—we hit 1.35% conversion rate)
Hugolog New E-mail Strategy
- 0.73% Conversion Rate
- 188 New Subscribers
- Campaign 1—40% Open Rate with 12% CTR
LaView E-mail Strategy
- 488 New E-mail Subscribers
- 16% Open Rate
Automation Campaigns
- Welcome E-mail 34% Open Rate 6.25% CTR
- Customer Reactivation 25% Open Rate 8.3% CTR
- Product Abandonment 39%
- Order Confirmation 70% Open Rate
Branding
Awareness Stage
During the Awareness stage, our team works with your team to develop branding strategy to make you memorable in the marketplace.
Core Discovery
The Assessment revealed that the assets below were needed
- Video
- Photography
- Website (performing very poorly)
Delight Stage
We identified what will need to happen to turn customers into loyal customers and build brand champions.
- Market research
- Seven Points for Re-thinking the Power of your Brand
- There is an opportunity to use media like explainer videos and 3D renderings to highlight and educate / to help people understand the evolution of the product (Hugolog has 6 generations of smart lock versus competition has 1) This finally shows big differentiator
- We are getting a product matrix for both companies that will allow us to message “a better way to protect what matters most”
- We can identify a list of media needed by category and topic “How to pick out a smart lock product” | “How to decide on security systems for your home”
- Today we nailed down that Hugolog appeals to an educated smart loyal customer – there is major resale opportunity and remarketing opportunity and our goal is to use visual identity to draw in new people
- A good hook for landing pages and lead generation needs to be derived
- Frank is sending us product matrix information graphics to establish the brand Hugolog as a “ecosystem marketplace key player”
Sentiment Stage
Data from surveys, e-mail, online messaging, and market research
3 Lead Generation Forms / Surveys Performed
- Brand is not trusted or known
- Smart lock in America is not understood as a need
- Education for smart locks is necessary
- Security of smart lock is not established
- People will test product if you give it to them for free
- Learned that pricing was not the issue
Focus Groups to 15 Individuals Performed
- 10 new product reviews
- DIY Install video received generating 15,000 views
Performance Includes Strong Results for:
- Social Media Optimization
- Content Marketing Value
- Search Engine Marketing Value
- Influencer Marketing Value
- Online growth—March we had 29 users and by August we had 10,000!! 11,381% Growth
- Direct 15,028 which is 5,863%
- Social growth = 14,563 which is 1,456,200%
- Search grew 7,988 which is 12,579%
Facebook: 11,039 1,103,800%
Content Marketing
Email Marketing
- 8 Campaigns
- 26-40% Open Rate Average
- 1% CTR Average
Social Media Calendar Template
Social Media Calendar Training
• 72 Social Media Posts
Canva Brand Kit
• Training 09/29/20
E-commerce Campaign Automation Execution
Hugolog Video Series
Information Graphics
• LaView
• Hugolog
Online Presentations
70 Zoom Meetings / Training Calls
• 6 Training Presentations
Hugolog VIP Facebook Group
