About
Keri Ann Unsworth is a seasoned marketing executive and strategic advisor with 25+ years of experience helping global companies, growth-stage businesses, and nonprofits maximize marketing performance and ROI through disciplined strategy, budget optimization, and performance auditing.
As Founder and CEO of Unsworth Marketing Group, Keri partners with organizations to translate business objectives into measurable marketing outcomes. Her expertise spans strategic marketing planning, integrated campaign development, paid media oversight, digital performance analysis, and marketing budget governance—ensuring every dollar works harder and delivers results. She is known for her ability to diagnose underperforming marketing efforts, realign strategy, and build scalable plans that drive sustainable growth.
Over the past 15+ years, Keri has led integrated marketing initiatives for more than 200 businesses and organizations across industries, including nationally recognized brands such as H&R Block and Aflac, while managing over $1.7M in paid media spend. Her work consistently strengthens brand presence, improves customer acquisition, and directly impacts the bottom line.
Keri holds a Bachelor of Arts in Communications from Mississippi State University and a Master of Arts in Professional Communication from Clemson University. She also serves as a temporary lecturer, delivering online and in-person instruction for Clemson University, the University of Florida, and the South Carolina Business Development Center, including teaching Business 1010 and digital marketing coursework.
Beyond her professional work, Keri is deeply committed to service, leadership development, and youth advancement. She has served as District 7750 Public Relations Chair for Rotary, where she initiated and led capital fundraising efforts generating $500,000, and she is a trusted nonprofit advisor and fundraising professional supporting multiple boards.
Keri is the Founder of USATF Oconee Lightning (2017–Present), a 501(c)(3) organization dedicated to developing youth elite athletes. She is a USATF Track & Field Official, SCHSL Track & Field Official, SafeSport trained, and an active advocate for ethical leadership, athlete safety, and community-based sports development.
She currently serves as an Advisory Board Member for the TCTC Hamilton Career Center (2023–Present) and continues to support organizations seeking strategic clarity, marketing accountability, and measurable growth.
Awards & Recognition
- Frost & Sullivan Product Quality Leadership of the Year Award – Smart Metering Solutions (2009)
- Metering International Metering Excellence Award (2009)
- PM50 Manufacturing Excellence in Innovation Award (2008)
- Frost & Sullivan Market Leadership Award – Innovation in AMI & Smart Grid Initiatives (2007)
- Society for Technical Communication – Industry Recognition
- American Business Women’s Association – Industry Recognition
- SDOC WHS Volunteer of the Year Nominee
- Founder, USATF Oconee Lightning (2017–Present)
- USATF Track & Field Official
- SCHSL Track & Field Official
- SafeSport Trained
- Nonprofit Advisor & Fundraising Professional
- Our Daily Rest 501c3 Homeless Shelter and Program Oconee County, SC