- Acknowledge: “Houston we have a problem!” You decide here to stop settling for average results.
- Get help! Find a referral “From Someone Who’s Come Before You”. The people that have the most value to our business are those that have stories who have learned what we do not know yet. Go find someone you admire that is succeeding where you are lacking and listen to their story and find out who they used to get them to the other side.
- Understand your marketing objectives from Step 1. If you are “shooting from the hip” in your marketing endeavors you will have the same sort of inconsistent results. Stop shooting and aim. Strategy and focus lead to better execution.
- Know what system you or your marketing consultant / firm has in place for moving you from where you are to where you dream to be. The best system for achieving fully loaded ROI online integrates analytics and attribution with best case scenario results. You will never reach abundance without mapping out steps to get there. A good system allows companies to relate to the market, respond to the data with plan and channel adjustments, and from there repeat until results are consistently ideal targets. A lot happens beyond the landing page click and knowledge is power. The more data you look at, the more you know about the data and the trends, the more equipped you are to relate, respond, adjust towards abundance.
- Optimize results by focusing on what you control and letting go of what you can’t. Famous entrepreneur Barbara Corcoran says one of the areas that hinder business growth the most is wasting time, energy, and resource on people and even vendors that drain you. Go through who you are paying, how much you are paying, and what you are getting in return and let go of every application, system, software, or agency that is not demonstrating a return on achieving your main objectives. Elsa sang it best, “Let It Go!”.
