At Unsworth Marketing Group, we don’t just offer marketing services; we provide strategic, data-driven solutions that drive growth, brand awareness, and measurable results for businesses of all sizes. Our founder, Keri Unsworth, brings over 25 years of international marketing expertise to every project, combining cutting-edge methodologies with timeless principles of effective communication. If you’re seeking a marketing partner who understands both the art and science of marketing, Unsworth Marketing Group is the right choice for you.Expertise Rooted in Over 25 Years of Global Marketing ExperienceKeri Unsworth’s career spans a remarkable 25+ years of hands-on experience across various marketing disciplines. Her career journey has allowed her to work with leading companies, manage high-profile brand portfolios, and contribute to the success of businesses worldwide. Whether it’s for global corporations, innovative startups, or everything in between, Keri has developed a reputation for helping brands unlock their full potential.From strategic brand development and product marketing to the latest in digital strategies, Keri’s broad skillset ensures your marketing campaigns are both innovative and effective. Her experience includes:
Branding Strategy: Keri has worked with numerous companies, large and small, to craft and refine their brand identities, positioning, and messaging to resonate with their target audiences. She understands that branding isn’t just about a logo—it’s about creating a compelling story that connects with customers on an emotional level and sets a brand apart in competitive markets.
Product Marketing: Whether launching new products or repositioning existing ones, Keri’s deep knowledge of product life cycles and market demands ensures your product reaches the right audience at the right time with the right message. Her insights are grounded in data, helping to predict market shifts and trends before they become mainstream.
Sales Strategies & Lead Generation: One of Keri’s greatest strengths lies in her ability to bridge the gap between marketing and sales. With proven strategies that generate leads, optimize conversion rates, and boost revenue, she has built and refined lead generation methodologies that continue to drive growth for companies across industries.
AI & Paid Advertising: The world of marketing is constantly evolving, and Keri has been at the forefront of this evolution. From leveraging artificial intelligence (AI) to optimize marketing campaigns and customer experiences to mastering paid advertising across platforms like Google Ads, Facebook, Instagram, and LinkedIn, she knows how to extract maximum value from every marketing dollar spent.
Owned & Earned Media: Understanding the importance of owned media (like your website and social platforms) and earned media (such as press coverage, reviews, and organic content) is key to long-term success. Keri’s ability to create integrated media strategies ensures your brand message is being communicated through the right channels at the right time to achieve maximum impact.
Influencer Strategies & Social Media Monetization: In today’s digital landscape, influencer partnerships and social media are more important than ever. Keri has extensive experience in developing influencer marketing strategies that increase engagement and drive brand loyalty. She also understands how to monetize social media effectively, turning followers and engagement into tangible business outcomes.
A Proven Track Record of Success Across Industries
Unsworth Marketing Group has worked with a diverse range of clients from different industries, including tech, healthcare, consumer goods, education, and entertainment. Keri’s international marketing experience allows her to create tailored strategies that speak to regional nuances while achieving global success. Whether you’re a startup looking to gain market traction or an established company aiming to scale, Keri’s expertise will guide you toward achieving your business objectives. She takes the time to understand your business and target market, tailoring solutions that are specifically designed to meet your needs.
Academic Expertise: Educating the Next Generation of MarketersIn addition to her extensive hands-on marketing experience, Keri Unsworth is also a passionate educator. She has taught at prestigious institutions such as Clemson University and the University of Florida, where she has mentored the next generation of marketing leaders. This teaching experience gives her a unique perspective on the marketing landscape, as she stays on top of the latest academic research and emerging trends. As a professor, Keri’s focus is on creating a bridge between theory and practice, helping her students understand not just the “how” but the “why” behind successful marketing strategies. This academic background strengthens her ability to provide insights that are both forward-thinking and grounded in industry best practices.
By hiring Unsworth Marketing Group, you gain access to Keri’s cutting-edge knowledge and methodologies that she shares with her students—ensuring your business stays ahead of the curve in an ever-evolving marketing world. This combination of real-world experience and academic insight is one of the key reasons why clients trust Unsworth Marketing Group to take their brands to the next level.
What Sets Unsworth Marketing Group Apart?
There are many marketing agencies out there, but what makes Unsworth Marketing Group stand out is our ability to combine Keri’s unparalleled expertise with a personalized, hands-on approach to each client’s needs. We are not a one-size-fits-all agency; we understand that every business is unique, and we tailor our strategies to fit your specific goals, audience, and budget.
- Holistic Strategy: We take a holistic approach to marketing, looking at the big picture to ensure all parts of your marketing strategy are working together to deliver results. From branding to paid media and content creation, we ensure every element supports the overarching objectives of your business.
- Data-Driven Decision Making: At Unsworth Marketing Group, we use data to drive decisions. Whether it’s optimizing a paid campaign, analyzing consumer behavior, or determining the success of a brand launch, we rely on data and analytics to ensure your marketing investment yields the highest return.
- Cutting-Edge Tools & Technologies: Keri is deeply involved in the latest trends and tools in marketing, ensuring that Unsworth Marketing Group remains at the forefront of innovation. From marketing automation platforms to AI-powered advertising tools, we integrate the latest technologies to help you stay competitive.
- Personalized Service: At Unsworth Marketing Group, you’re not just another client—we treat your business like our own. We take the time to understand your needs, challenges, and goals to deliver marketing strategies that make an impact. You’ll have direct access to Keri herself and her team, ensuring constant communication and collaboration.
Whether you’re seeking to build a brand, generate qualified leads, boost sales, or navigate the ever-changing digital landscape, Unsworth Marketing Group is here to help. With Keri Unsworth’s 25+ years of international marketing expertise, combined with her academic background and hands-on experience in nearly every aspect of modern marketing, we bring a unique combination of knowledge, strategy, and passion to the table. Ready to elevate your brand and accelerate growth? Contact Unsworth Marketing Group today to learn how we can create a custom marketing plan that drives results for your business.
